Privacy Policy

This Privacy Policy describes how 7proof.com collects, uses, shares and secures personal information through its services. This Privacy Policy describes 7proof.com’s data practices associated with our services (“Services”) and explains how 7proof.com may collect, use, and disclose information when you visit any website, app or platforms that uses our Services.

7proof.com has created this Privacy Policy in order to demonstrate our commitment to privacy.

OUR SERVICES

The Services include our bidding system, which is a web-based, real-time, programmatic technology operating in a marketplace that enables publishers, advertisers and ad networks to efficiently market, buy and sell digital and mobile advertising and ad inventory.  Publishers and other clients that utilize our bidding system may also have their own policies that govern how they collect, use, and share data.

Please note, that these policies differ from 7proof.com’s policies described in this Privacy Policy.

Please consult the privacy policies of the websites you visit and/or apps/platforms you use to become familiar with their privacy practices and to learn about any choices that these companies may offer with respect to their information practices.

DATA COLLECTION AND USE

7proof.com does not collect IDENTIFYING INFORMATION such as your name or address.

Alternatively, we may collect the following:

  • Browser information (e.g. URL, browser type, ‘click through’ data)
  • Ad reporting or delivery data (e.g. size/type of ad, ad impressions, location/format of ad, data about interactions with the ad)
  • Device-type information (e.g. screen dimensions, device brand and model)
  • Unique identification numbers (e.g. User ID we may generate, and/or IP address)
  • Estimation of Location (as derived from IP address or GPS (for mobile).


With respect to data collected, we may combine information that does not directly identify an individual with data collected from other sources and may disclose the combined information to participating publishers, advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve our Services, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through our Services, and investigate compliance with our policies and terms and conditions.

COOKIES AND OTHER TECHNOLOGIES

7proof.com uses cookies (a small file containing a string of characters that uniquely identifies your web browser).

We may use the following categories of cookies for our Services:

  • Essential, Functionality, Operation and Security Cookies.These cookies are essential for enabling the Extension to function properly, and for security purposes (e.g., to prevent fraudulent use). This category of cookies either cannot be disabled, or if disabled, certain features of the Services may not work.
  • Analytic, Measurement and Performance CookiesThese cookies are used to collect information about how users use our Services, in order to improve our Services and the way we offer them, as well assess performance of the Extension.
  • Third Party Cookies -Publishers, advertisers and ad networks that use the Services may also utilize cookies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through cookies or similar technologies by such third parties will be governed by their own privacy policies and principles, which 7proof.com does not control.

Managing Cookies (“Opt-Out”)

7proof.com uses cookies to uniquely identify a web browser that provides advertisers the ability to show the advertising that is relevant to a user. If you prefer us not to, you may save a special cookie file in your browser by pressing the button below.

After pressing the button, the selection of ads will be carried out without taking into account the actions you take on the internet.

  • Please note that by opting out, you still will receive advertising material when you visit any websites. The advertising just will not be relevant to you.
  • Please note that if you erase or otherwise alter your browser’s cookie (including upgrading certain browsers) you may need to opt-out by saving a special cookie file.
  • Please note that your opt-out applies only to first-party behavioral cookies used by the 7proof.com system.


You can also erase the 7proof.com opt-out cookie by pressing the button below.

After pressing the button, the 7proof.com system will forget your previous actions on the internet, and your new selection will apply only on your new activity on the internet.


Log Files

We may gather certain information automatically and store it in log files. This information may include online identifiers and usage data. We use this information to analyze trends, to detect fraud, administer the Services, to track users’ actions and to gather demographic information about our user base as a whole.

Pixels

A pixel tag is a transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an e-mail, which indicates that a page or e-mail has been viewed. In addition, a pixel tag may tell your browser to get content from another server.

INFORMATION SHARING

We may disclose the information we collect to third parties as follows:

  • with your express permission;
  • with our affiliates, which include entities controlling, controlled by, or under common control with 7proof.com;
  • where we contract with third parties to provide certain services, such as advertising, analytics, data management services, web hosting, and web development. We ask these providers to confirm that their privacy and security practices are consistent with ours, we provide these providers with only the information necessary for them to perform the services we re-quest and Service Providers are prohibited from using such information for purposes other than as specified;
  • in the event that 7proof.com is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, we may disclose or transfer information in connection with such transaction; and
  • where we believe it is necessary to protect 7proof.com or our users; to enforce our terms or the legal rights of 7proof.com or others; or to comply with a request from governmental authorities, legal process, or other legal obligations.


    • We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services.  7proof.com also be required to disclose information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

    SECURITY

    We have reasonable security measures in place and technologies to protect the loss, misuse and alteration of your information under our control, but we cannot assure that your personally identifiable information or non-personally identifiable information will never be disclosed in a manner that is inconsistent with this Privacy Policy.

    CHILDREN

    Our Service is not directed to children, as defined under applicable laws and specifically under 16 in the EEA or 13 in the U.S.A (“Child”). We do not knowingly collect Personal Data from anyone that is considered to be a Child. If we determine upon collection that a user is a Child, we will not use or maintain his/her Personal Data without the parent/guardian’s consent. If we become aware that we have unknowingly collected Personal Data from a Child, we will make reasonable efforts to delete such information from our records. If you are under 18, please be sure to read the terms of this Privacy Policy with your parents or legal guardians.

    DO NOT TRACK DISCLOSURE

    Our Service does not respond to Do Not Track signals. For more information about Do Not Track signals, please see: http://www.allaboutdnt.com/.

    REVIEW AND UPDATE OF YOUR INFORMATION

    7proof.com takes reasonable steps to ensure that information is accurate, complete, current, and reliable for its intended use. For contact or billing information submitted through our website, you may review, correct, update, or change your information, request that we deactivate your account, or remove your information from our direct marketing efforts, at any time by e-mailing us at 7proof.com@gmail.com.

    RETENTION

    We retain the technical data that we collect for up to 6 months from the date of collection.

    CONTACT US

    If you have any questions about this Privacy Policy, or our practices, you can contact us by e-mail at 7proof.com@gmail.com.



    7proof.com may update this Privacy Policy from time to time. We may notify you about significant changes in the way we treat your information by sending a notice to you, although we are not required to do so. Notwithstanding the foregoing, we reserve the right to change this Privacy Policy without any notice whatsoever to you and for whatever reason we deem appropriate under the circumstances. We encourage you to periodically check back and review this Privacy Policy so that you always will know what information we collect, how we use it, and to whom we disclose it.